Having a great brand or service alone is not enough to sell that brand or service. Every manufacturer or service provider would want to make their brand or service widely known and accepted. This is where advertising comes in, and this has now become a business culture with billions of dollars spent yearly on it.
It might be true that you have a great brand or service, but just before you rush into advertising, critically consider these factors.
1. Perfect The Standard of Your Product or Service.
The aim of advertising is to get your product or service to a wider audience. This wider audience could be geographical or economical. A substandard product or service being advertised is only asking for disaster. It is better not to advertise a substandard product or service than to do so and prematurely kill the potential of it.
Before advertising, be sure the product or service you offer is of high standard, and can compete with others in the same niche.
2. Do A Product Survey.
If you intend advertising a product, a product survey could give you an insight of what to expect when you advertise that product. A product survey will make you know whether users would accept your product or not. It is all about sending a sample product and a simple questionnaire to potential consumers. They would use the product and fill the questionnaire. The analysis and result of the questionnaire would determine how the product would be accepted if advertised.
3. Determine Why You Want To Advertise.
The general motive behind all advertising is to create more awareness for a product or service. Before advertising, you must know why you want to do it. Advertising without a motive is like eating without knowing why you are eating. You must determine whether you want to use advertising to reach more people or to educate them about the product.
A lot of self advertising products, especially consumer goods usually aim to sensitize people about promos and discounts with their advertising.
4. Plan Your Advertising Campaign.
No matter what form of advertisement you want to adopt, you must plan from the beginning the amount of money you are willing to spend, and for how long. There are so many advertising options today, and you must be able to choose the one's that best suit your product or service. For consumer goods, it is advisable to choose an advertisement that would appeal to the public's sense of sight.
The public are mostly influenced by what they can see. Also, by working with an advertisement agency, you would be able to benefit from their influence and experience.
5. Will You Be Able To Increase Or Maintain Standard Or Quality?
Before you advertise, you must be able to envisage a positive outcome from your advertising. Determine whether you would be able to maintain or increase your standard in the long run. Increased demand as a result of an advertising campaign could be a serious test to the quality of your product or service.
You will disappoint consumers or clients if the quality of your product or service is decreasing. You shouldn't aim to sell more products or service at the expense of quality. Why? Because your quality is what differentiates you from others.
6. Will You Be Able To Meet Up With Increased Demand?
Do you have the capacity or the flexibility to increase production or deliver service when demand increases? When you can't meet up with demand, you present yourself as unplanned and unprofessional to clients and customers. And when they have that impression, they tend to leave you for your competitor, even though you may have a better product or service delivery.
Advertising should not be rushed into without first knowing some important things. So before you advertise, make sure you have fulfilled these things to the best of your conscience. If you enjoyed this post, please share. Thanks.
It might be true that you have a great brand or service, but just before you rush into advertising, critically consider these factors.
1. Perfect The Standard of Your Product or Service.
The aim of advertising is to get your product or service to a wider audience. This wider audience could be geographical or economical. A substandard product or service being advertised is only asking for disaster. It is better not to advertise a substandard product or service than to do so and prematurely kill the potential of it.
Before advertising, be sure the product or service you offer is of high standard, and can compete with others in the same niche.
2. Do A Product Survey.
If you intend advertising a product, a product survey could give you an insight of what to expect when you advertise that product. A product survey will make you know whether users would accept your product or not. It is all about sending a sample product and a simple questionnaire to potential consumers. They would use the product and fill the questionnaire. The analysis and result of the questionnaire would determine how the product would be accepted if advertised.
3. Determine Why You Want To Advertise.
The general motive behind all advertising is to create more awareness for a product or service. Before advertising, you must know why you want to do it. Advertising without a motive is like eating without knowing why you are eating. You must determine whether you want to use advertising to reach more people or to educate them about the product.
A lot of self advertising products, especially consumer goods usually aim to sensitize people about promos and discounts with their advertising.
4. Plan Your Advertising Campaign.
No matter what form of advertisement you want to adopt, you must plan from the beginning the amount of money you are willing to spend, and for how long. There are so many advertising options today, and you must be able to choose the one's that best suit your product or service. For consumer goods, it is advisable to choose an advertisement that would appeal to the public's sense of sight.
The public are mostly influenced by what they can see. Also, by working with an advertisement agency, you would be able to benefit from their influence and experience.
5. Will You Be Able To Increase Or Maintain Standard Or Quality?
Before you advertise, you must be able to envisage a positive outcome from your advertising. Determine whether you would be able to maintain or increase your standard in the long run. Increased demand as a result of an advertising campaign could be a serious test to the quality of your product or service.
You will disappoint consumers or clients if the quality of your product or service is decreasing. You shouldn't aim to sell more products or service at the expense of quality. Why? Because your quality is what differentiates you from others.
6. Will You Be Able To Meet Up With Increased Demand?
Do you have the capacity or the flexibility to increase production or deliver service when demand increases? When you can't meet up with demand, you present yourself as unplanned and unprofessional to clients and customers. And when they have that impression, they tend to leave you for your competitor, even though you may have a better product or service delivery.
Advertising should not be rushed into without first knowing some important things. So before you advertise, make sure you have fulfilled these things to the best of your conscience. If you enjoyed this post, please share. Thanks.
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